Home Child Care Campaign
Work with the little ones, as with the adults for a successful campaign.
We had been mandated to create a large-scale campaign with the grouping of family circles (RCPE) of Mauricie / Centre-du-Québec and Estrie. The goal was to increase the number of applications to open its recognized family environment with the coordinating offices of the 3 regions.
The full mandate included strategy, video content creation (4 videos) and advertising on Facebook, Instagram and Youtube.
During the strategy, we spent several hours thinking about who we were going to target, how to do it and the most effective distribution. It’s a project that left a lot of room for creativity and the coordinator gave us carte blanche. They wanted an emotional video that touches people as much as making them smile in addition to 3 informative capsules that demystifies the profession of childcare educator.