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Pro-Mec Branding

Client & Domain

Project type

Design, Identity creation, Logo

UPDATE IDENTITY TO BE CONSISTENT WITH BRANDING!

IF LIPS MUST FOLLOW BOOTS, IDENTITY MUST FOLLOW IMAGEE.

 

We were tasked with revamping the company’s brand identity to make more sense with its vision and positioning. A company that stands out for its innovation and avant-garde practices to make it a leader in its industry. They had the same identity since 1993 and had to adapt to their time, but also have consistency between what they are and what they give off. It was a very important mission for us because the owner was very attached to his logo and we knew that we would have to surpass ourselves to meet his expectations and convince him that it was a good decision.

After several options both by declining the elements of the old logo and by redoing everything, we came up with two options that made the Pro-Mec team hesitate for a long time. After a few days, they finally chose their new identity. We reviewed all the tools such as stationery, social media visuals and other content.

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