Lifestyle photoshoot for road bike clothing

L’Aubainerie is launching its influencer marketing campaign for Cyclo – Black Mountain clothing. We shot Jamie Watt for this campaign.

Influencers are the new celebrities of our time. They are youtubers, bloggers or instagramers and their specialty lies in a particular field.

Influencer marketing is all about finding the right influencers to promote your brand. There is no one-size-fits-all approach, so it’s important for companies considering this strategy (or already practicing it) to research who might be most effective based on their budget and goals!

Once, “the good fit” between Jamie Watt and Aubainerie Sport, we had to put the two stars in the way that best represented the brand.